“Healthy-sized models part of new code for fashion industry” | Global Media Post

“Healthy-sized models part of new code for fashion industry”

June 27th, 2010 | Posted in General Interest | Author: Editor

“A new code of conduct for the Australian fashion and beauty industries will encourage healthy-sized models and less digitally enhanced images. Announcing the initiative in Sydney today, federal [Australian] Youth Minister Kate Ellis said the voluntary code of conduct will help reinforce positive body images for young Australians. Ms Ellis unveiled a body image friendly symbol which will be awarded to industry organisations that implement the changes. ’It will give (consumers) the opportunity to personally tell the fashion, beauty, media and modelling industries what they want – that they no longer want to see already thin models who have great chunks digitally removed and cut out of their thighs and waist to appear even thinner’, Ms Ellis said. The voluntary code of conduct will dissuade organisations from digitally enhancing images and encourage them to tell consumers when the image has been altered”

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